Even if more and more people buy almost everything on the Internet, they still know enough to appreciate the good old analogue shopping pleasure. At regional markets you can get everything your heart desires – from fresh fruit and vegetables to flowers and other plants to textiles and leather goods. The colorful mix of stalls of every color ensures that the market square is a place where there is always something to see (and buy). But who are actually the people who offer their goods here and earn their money with it? If you have ever thought about setting up your own market stall yourself , then you should definitely read this post. It provides you with valuable information.
Market stall = travel trade
Anyone who is regularly active in markets, sells their goods here and thus generates an income, must in any case register a trade. Whether this is your main job or a secondary trade is up to you and depends largely on how much time you invest in your activity as a trader.
It is also important to know that you have to register a special form of business if you are self-employed with a market stall. Since you do not have a fixed point of sale, but usually wander from market to market, this is a so-called travel trade. As part of your business registration, you must therefore also apply for a travel business card.
This can be understood as a kind of permission certificate and should always be at hand in case the regulatory authority checks in your market whether all stand operators are legally selling their goods.
It is also important to mention that you should allow a little more time to apply for a travel business card than for the traditional business registration. It is a dream that you apply for the document today and find it in your mailbox the day after tomorrow.
Info : How much the travel business card costs depends on the federal state in which you are self-employed.
Always think about the standing permit!
If you have your own market stall, you are of course not allowed to use it wherever you like. Your “place of work” are basically weekly markets, sometimes also annual and Christmas markets. In any case, you must definitely think about the standing permit.
This is – the name suggests it – a permit for setting up your stand at location XY. It is issued either by a city authority or the organizer of the market. The costs for a standing permit vary greatly.
If you cannot show a stand permit, you will normally have to dismantle your market stand immediately.
Which goods do you want to offer?
If you stroll through an average weekly market, it quickly becomes clear that there are a lot of specialists at work here. While only fruit and vegetables are sold at one stand, there are plants of all kinds at the other. Cheese, sausage or baked goods can be bought elsewhere.
If you run your own market stand and want to earn your money with it, it should be clear to you as early as possible which goods you want to specialize in and what your focus should be.
Before making this decision, it is useful to take a close look at the markets in your area. Which stands are already represented there? Where is there still a need and where is there a risk of oversaturation?
It is very important that you keep a close eye on your competition and can estimate how good the chances are of establishing yourself in the market (in the truest sense of the word). If there are already four suppliers of cut flowers and potted plants, then it makes little sense to be active in this area as well. In this context, always think about which niche you can possibly occupy and what your USP is.
What’s your USP?
It is very unlikely that you will be the only one to offer XY goods at a weekly market. There will always be other stand operators who have a very similar or even identical offer and who will be direct competition for you.
In order to attract customers to your exact market stand, it is helpful to think about a USP – or to put it in the old-fashioned way: a unique selling point.
For example, if you have very special fruit or flowers in your range that cannot be found anywhere in the city, then your chances of success are pretty good. You yourself as a person can also be a USP – namely when you develop into a unique, well-known city that, for example, always has a casual saying on its lips and likes to take the time to chat with customers.
Where do the goods come from?
Anyone who wants to run their own market stall naturally needs goods to sell there. Before you embark on the adventure of self-employment, you should therefore think about where you are getting it from.
Quite a few people who work in markets offer what they grow themselves. Especially in summer and autumn, the offer is accordingly lush and varied. If you also want to sell something in the other months and / or do not have a green thumb for growing fruit, vegetables and plants yourself, then you may cooperate with various wholesalers and try to negotiate the best possible purchase price.
Regional farmers are an alternative to wholesalers. It makes perfect sense to establish contacts in this branch. Regional products from organic cultivation or species-appropriate husbandry are extremely popular and can definitely become your USP.
More and more customers are also willing to pay more if the quality of the products is right. All of this clearly speaks in favor of selling goods from regional farms at your market stall.
Your own market stand: You should meet these requirements
What is often forgotten: Those who work at the weekly market do a backbreaking job. Standing for several hours in a row, defying any weather, lugging heavy boxes … There are numerous aspects of this profession that make it clear that the faint-hearted will quickly reach their limits here.
If you still decide to set up your own market stand, then you should definitely meet the following requirements:
- physical fitness
- Know about the goods you are selling
- Mental arithmetic talent
- structured way of working